Even if you’re building a personalised experience to someone, it needs to come from a core idea that’s bigger than just that personalised experience. You need ideas and that’s what we saw from CHEP. They absolutely confirmed to me they are the most strategic and most creative in this space.
CHEP’s creative intelligence and craft in execution were core to the relaunch of our brand. They articulated Flybuys’ place in the world and gave us attitude to match.